Services

As a team of experts that have done research in places such as China, the UK, and of course the USA. We are a versatile team of social scientists focusing on giving you a deep understanding of consumers and actionable next steps for product, brand, and business strategy. We have worked with Fortune 100 companies to a single startup restaurant business to create a better business focused on growth.

All of our services are centered in human understanding, and our deliverables will not just give you a list of insights but our ethnographic analysis and our analysis of your business allows us to provide you with just what you should do with our insights, giving you not just a strategy, but exactly what to create. Our ethnographic research has lead to iPhone apps, store redesigns, corporate strategy redesign, organisational redesign, emerging market positions, redesigned branding and communication and much more.

People usually come to us saying…

We need to understand segment x (millennials, hipsters, generation-y, extreme users, conservatives ...etc).

We need to create a better end to end experience (restaurant experience, clubbing experience, iphone app experience).

We are looking at industry x (fashion, product), we want to find out what opportunities we are uniquely positioned to take on and how.

We need an advertising campaign that resonates with segment x (casual customers, non-customers, hipsters, generation-y, ...etc) .

We need better product adoption (new product, low selling product).

We need to enter the market the right way (new product, old product new market).

We are entering the emerging markets (India, Thailand, and so on).

We have to change.

We need to extend our market share.

Most of our services include

• Market Analysis
• Experience Analysis
• Consumer Video ( a hand-crafted video of our research with key insights and report)
• Key Insights
• Cultural Analysis
• Strategy
• Co-participation